![]() The roles of each key position in the process were clarified and realigned - not only in the commercial areas, but also in related areas, such as operations, purchasing and supply chain, among others. The value chain was also aligned and optimized, which would eventually bring the best use of resources and a significant improvement in service. The structure based on a geographic logic was changed to one based on customer segments, to provide these customers with better service through a commercial force specialized in their specific needs and requirements. Based on our methodology, we identify the gaps in the value offer and in the effectiveness of the commercial capacity. In a joint work with our client, we integrate a multidisciplinary team to address the problem. Therefore, it was evident that the way in which its commercial structure was shaped did not allow it to attend the market in the best way. It also presented service problems with customers, generating complaints that were not addressed in the right way. In a highly competitive situation in the flat metal market in Mexico, the Cuprum Metales Laminados business needed to increase its commercial effectiveness in order to gain market share and protect its customer base, as well as to achieve established sales budgets. It has 7 service centers in Mexico and serves various industries, including automotive, appliances, telecommunications and refrigeration. Its business is the commercialization of aluminum and stainless steel sheets. For more information, please visit Metales Laminados is a business that is part of the portfolio of companies of Grupo Cuprum, a Mexican holding company founded in 1948 in Monterrey, Mexico. Our professionals are trusted advisors maintaining a high level of quality and integrity while presenting innovative ideas and solutions to address our clients’ most complex dealings. Seale & Associates, Inc., headquartered in Arlington, Virginia, is a global investment banking firm with extensive experience in mergers and acquisitions, corporate finance advisory, and enterprise level strategy consulting. National Material of Mexico operates three steel processing facilities located in Monterrey, Hermosillo, and Querétaro. The National Material group of industrial businesses consists of the Steel Group, Stainless and Alloys Group, Raw Material Trading Group, Aluminum Group, and Related Operations. National Material, headquartered in Chicago, IL, is one of the largest suppliers of steel in the United States. For additional information, visit the Company's website at About National Material, L.P. With a presence in more than 40 countries, Grupo Cuprum continues to be a global leader in the production of ladders, prefabricated windows, and aluminum products. Grupo Cuprum, based in Monterrey, Mexico, is the largest aluminum extruder in Latin America with over 60 years of industry experience serving markets such as Automotive, Industrial, and Construction. To view our latest industry report on metals click here. We wish the combined National Materials and Productos Planos teams all the best in the future," said Robert Whitney, Managing Director at Seale & Associates. "We appreciate the opportunity to assist Grupo Cuprum in the shaping of its portfolio and to successfully complete the divestiture of Productos Planos to a strategic buyer. Seale remains a trusted advisor to our organization and we look forward to working with them on future strategic initiatives." "Seale & Associates was instrumental in helping us close this important transaction for Grupo Cuprum," Said Eugenio Clariond, President and managing director "The team’s professionalism, integrity and dedication to the project were key to achieving a successful transaction. Terms of the transaction were not announced. Alutodo is a provider of slit aluminum foil products for use in industrial and consumer markets. CML operates service centers and distribution warehouses in Monterrey, Mexico City, Guadalajara, Torreon, Chihuahua, and Juarez City. CML is a leading Mexican supplier of aluminum and steel flat sheet and coil products to customers in a broad range of markets. de C.V., a subsidiary of National Material, L.P. (“Alutodo”) (collectively “Productos Planos”), to National Material of Mexico, S. (“Grupo Cuprum”) on the divestiture of two subsidiaries, Cuprum Metales Laminados, S.A. announced that it acted as exclusive financial advisor to Grupo Cuprum, S.A.P.I.
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